The BLAUPUNKT Global Brand Community is delighted to announce the cementing of a partnership with Advance Power Solutions (formerly Panasonic Energy Europe) to lead the BLAUPUNKT Battery business outside of the European market. Advance Power Solutions (APS) is one of the leaders of consumer batteries in Europe selling to customers in over 50 countries. They represented in all sales channels, including private label, wholesale, discounter, OEM, industrial, retail and e-commerce. Starting as soon as 2024 APS will take over the product category worldwide.
On the topic of the newest addition to the BLAUPUNKT Global Brand Community, Andrzej Cebrat, the Managing Director of the BLAUPUNKT brand stated,
Let's Discuss YOUR licensing Ideas“We are honored to have Advanced Power Solutions launch BLAUPUNKT branded batteries on a nearly global scale. This is a big win for visibility of the BLAUPUNKT brand in emerging markets. It is again proving the versatility of the legendary German brand to translate to and excel in new product categories or regions.”
