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70,000 e-bikes flew of the shelve after they chose to use BLAUPUNKT instead of a white label brand.
This case study explores our brand partner’s use of the BLAUPUNKT brand in E-Mobility, a product category the brand had never been present in before, and the great success that followed.
- – Why our licensee chose the BLAUPUNKT brand
- – How the cooperation between the licensee and the licensor works
- – The impact of our licensee’s decision to launch PROPHETE’s E-Bikes with BLAUPUNKT licensed component