70,000 e-bikes flew off the shelve after they chose to use BLAUPUNKT instead of a white label brand.

This case study explores our brand partner’s use of the BLAUPUNKT brand in E-Mobility, a product category the brand had never been present in before, and the great success that followed. What’s inside: – Why our licensee chose the BLAUPUNKT brand – How the cooperation between the licensee and the licensor works – The impact […]

They sold over 100,000 large appliances more per year after they chose BLAUPUNKT

This case study explores one BLAUPUNKT licensee’s decision to be the first ever to use the BLAUPUNKT brand in a product category and the prosperity this decision created.  Asset available in English, Spanish, Portuguese, and Chinese

100% top-line increase in the first year after signing with BLAUPUNKT

This case study explores how brand licensing with BLAUPUNKT works to increase your profits quickly.  Asset available in English, Spanish, Portuguese, and Chinese

4 Components a Brand Licensing Program Should Provide

What should you look for when considering a brand licensing program? This asset will explore key factors to consider when seeking a licensing program.

The BLAUPUNKT Brand Deck

Explore a glimpse of the very essence of the BLAUPUNKT brand with this asset  Asset available in English, Spanish, Portuguese, and Chinese

Why BLAUPUNKT?

Not all brands are created equal. Brand licensing offers the opportunity for a company to speed up their process, make more money, and gain consumer confidence based on the prestige of brand Name. The BLAUPUNKT brand has over 90 years of history steeped in excellence. Interested in learning more about the BLAUPUNKT brand history or […]

Brand Licensing Explained

The Blaupunkt licensing concept is easy to implement and navigate from applying the brand to carrying out the total program that speeds brand introduction tasks that would otherwise create time and cost burdens.