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BLAUPUNKT now responsible for over 60% of companies electronics sales after they entered a new region
This case study explores one BLAUPUNKT licensee’s decision to explore a market where the BLAUPUNKT brand had never previously gained popularity and the tremendous success that followed.
What’s inside:
- – Why our licensee chose the BLAUPUNKT brand in a region where it held little notoriety previously
- – Why this licensee decided to extend their agreement to include more regions and products
- – The power of a well-maintained brand and knowledgeable brand licensing experts
