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They sold over 100,000 large appliances more per year after they chose BLAUPUNKT

This case study explores one BLAUPUNKT licensee’s decision to be the first ever to use the BLAUPUNKT brand in a product category and the prosperity this decision created. 

What’s inside:

  • – Why our licensee chose the BLAUPUNKT brand 
  • – How the cooperation between BLAUPUNKT licensee and licensor works
  • – The value the BLAUPUNKT brand was able to bring to success of their new product range



Asset available in English, Spanish, Portuguese, and Chinese

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