Through a partnership with Super Plastronics PVT LTD (SPPL) four brand-new Blaupunkt brand Android Smart TVs that were made for the Indian market in India became available exclusively on Flipkart.
Starting in July an Indian manufacturer, Super Plastronics PVT LTD (SPPL), launched four new to the market ‘Made in India’ Android TV models. The Blaupunkt brand entered an exclusive licensing agreement with the Indian manufacturer. Through this licensing agreement Blaupunkt’s manufacturing, branding, designing, packaging, and retail supply chain management will be handled by SPPL, the 30-year-old manufacturer of home-grown brands. Since July 1st, 2021, Indian consumers have been able to find the new models of Blaupunkt TVs exclusively on Flipkart.
With pricing starting from INR 17,999, the four Android TV models include a 32-inch HD Ready Cybersound Android TV, a 42-inch FHD Android TV, a 43-inch Cybersound 4K Android TV and 55-inch 4K Android TV. The 32-inch version, powered by Android 9 is bezel-less which comes with 40W speaker output, Edge-free sound technology, 2 speakers, and 1 GB Ram and 8 GB ROM to offer a smooth viewing experience. The 42-inch FHD Android TV is also powered by Android 9, and it includes a Ultra-Thin Bezel, 40W speaker output, Edge-free sound technology, 2 speakers, 1GB Ram and 8GB ROM. The brand has incorporated a 50W speaker output in the 43-inch 4K TV which is bezel-less. It has Dolby Digital Plus, DTS TruSurround certified audio with 4 amazing speakers and has used Dolby MS12, DTS TruSurround sound technology. The model is powered by Android 10 and is inbuilt with a 2GB Ram and 8GB ROM. An exquisite 55-inch model is bezel-less and has a 60W speaker output with Dolby Digital Plus, DTS TruSurround certified audio, Dolby MS12, DTS TruSurround sound technology, Android 10, 2GB Ram, 8GB Rom and 4 speakers just like the 43-inch version. Interestingly, all the models have 5.0 Bluetooth, 2 USB ports, 3 HDMI ports along with voice-enabled remote and ARM Cortex A53 Processor.
Excited about getting the exclusive brand license of Blaupunkt in India, Avneet Singh Marwah, CEO, Super Plastronics PVT LTD (SPPL) said “We are extremely delighted to onboard a well-loved and well-recognized Germany consumer electronics brand Blaupunkt. With Blaupunkt’s footprint and launch of the Android TV models in India, we would continue being committed to embracing our ‘Atmanirbhar Bharat’ or Self-reliant India momentum. With this launch, we expect to gain our market share by 15%”
Commenting on the launch and partnership with SPPL, Andrzej Cebrat / Managing Director GIP Development / BLAUPUNKT Brand Licensing said “The superiority and agelessness of Blaupunkt is our asset. Our brand’s foundation dates back to 1924 and since then Blaupunkt has been effortlessly providing true-to-life consumer electronic appliances at affordable prices. Today, with our exclusive tie-up with the long-established manufacturing company SPPL Pvt Ltd, we wish to tap into every Indian household with our best-in-class Android Television models that promise a flagship cinematic experience”