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Our Team

Andrzej Cebrat

Managing Director Andrzej Cebrat is a Managing Director at Blaupunkt and at Aurelius Group initiatives in Luxemburg. He has been working at Aurelius for 12 years, and in Luxembourg for 8 years. Managing multinational businesses, he has successfully built-up assets at worldwide intellectual property businesses in brand licensing and its equity structure. Being responsible for private equity multi-asset investments and developing real estate partnership based in Luxembourg He has over 20 years of experience in market expansion in North America, South America and East Europe.

Frank Goergen

International Licensing and Sales Manager Europe, Africa, North America Frank has been successfully working at Established.Incorporated for 4 years, being responsible for the development of the European, African and North American market to build up new license partners for the Blaupunkt brand. Frank has over 20 years of experience in the market development and expansion on global base within the Consumer Electronics industry. Prior to joining Established.Incorporated he was successfully working in the TV Broadcast Hardware industry, organizing and leading Sales and Business Development Teams to set up a global sales structure with Pay-TV and Satellite Fleet Operators.

Prasanna Pilimatalauwe

International Licensing and Sales Manager South-America, India, Middle-East, Asia and Australia Prasanna Pilimatalauwe is a Senior Business Development & Brand Licensing Manager at Established.Incorporated working in Luxembourg for the past 8 years and prior to that in Germany. Prasanna has extensive knowledge of the global intellectual property and consumer electronics industry. He gained broad experience in the brand licensing business in the past by successfully developing new markets and working in multinational structures. Currently he is responsible for the Blaupunkt licensing business in Latin America and Asia. He speaks German, English, and Spanish.

Thorsten Gebhardt

Brand Licensing Consultant Thorsten Gebhardt is a Senior Licensing Managing at Established.Incorporated (Blaupunkt brand owner) in Luxemburg. He has been working for Blaupunkt in the licensing field for 12 years, for the last 5 years he served as a brand licensing consultant. In this role he develops and executes strategic licensing programs for new and existing clients. Managing executive-level relationships with our licensing partners as well as all internal partners to contribute to revenue and EBITDA growth. He has a broad background in international sports products and high value licensing from Dunlop Sports, Porsche Design, and BLAUPUNKT.

Romain Peter

HR & Portfolio Manager Romain Peter is a Portfolio & HR Manager at Established.Incorporated (Blaupunkt brand owner) in Luxembourg. He has been working at Established.Incorporated for 5 years and being responsible of the Administrative & HR structure of the company as well as an International panel of our trademark’s Licensees. He selected and hired a team of experienced professionals allowing Established.Incorporated to continue its significant grow within the years. Prior to joining Established.Incorporated, he was successfully working in the automotive and household cleaning industries and studied the business administrations and the specificities of cross-borders businesses.

Norman Pralow

Marketing Consultant Norman is working for Established.Incorporated since 2015 and manages the Blaupunkt brand in regards toward all marketing-related topics. He ensures the uniformed brand design throughout social media, online and offline channels, and supervises product approvals. Norman also develops and implements targeted lead generation marketing campaigns supporting the sales team in creating new license opportunities. Before joining Established.Incorporated, Norman was actively involved in setting up the marketing-specific basis for the Blaupunkt licensing approach, incl. developing the actual Blaupunkt CD, website concept. Norman has a professional history in sales, product management, and trade marketing.

Lisa Gearhart

Sales & Marketing Manager Lisa has worked for Established.Incorporated (Blaupunkt brand owner) for over 3 years in the role of sales and Marketing Support. She is responsible for assisting the sales and marketing team and manages the CRM tool used company wide. She assists with content creation, oversees projects that require input from both marketing and sales, and prospects for marketing qualified leads. Before working in Established.Incorporated Lisa worked in sales, marketing, and events in the United States.

Joseph Ding

International Licensing and Sales Manager
East Asia
Joseph Ding is a highly accomplished business management graduate from East China University of Science and Technology, with nearly 13 years of experience in international companies. He has held various positions in sales and operations and is known for his rigorous work ethic and strong execution skills. Joseph is also Fluent in multiple languages, including Chinese and English.

We help to grow your business and bottom line profits. It all starts with the right brand.

Licensing Defined It is not enough to simply rent a brand. You need the right brand AND the right licensor. Since 2008 the BLAUPUNKT brand, and the licensing team behind it, has helped more than 40 licensees from around the globe successfully make more money.

The BLAUPUNKT Brand Licensing Program is a great fit for many different business models


Not sure if BLAUPUNKT brand licensing can help your business?

The BLAUPUNKT brand looks and works great on any kind of consumer lifestyle product.

Licensing Defined

Given BLAUPUNKT’s 90+ years history of product lines, one might think that the brand would only apply to mobile or audio products. Nothing could be further from the truth.

Take the lead now! Let´s assess how the BLAUPUNKT licensing plan can improve your business. An initial assessment will only take 15 minutes. Those 15 minutes could boost your profits for years to come.

Straightforward and fast. Realize your profits instantly

Licensing Defined

Some licensees launch their first BLAUPUNKT products as quickly as 100 days after signature. Even better their BLAUPUNKT products have already made more turnover in their first year than their companies own white label products managed to sell in 5 years.

The BLAUPUNKT licensing plan is, without a doubt, one of the easiest to implement licensing plans in the industry.

As a BLAUPUNKT licensee, you will be instantly perceived as a substantial, trustworthy buyer - which helps when negotiating.

Licensing Defined

Our 40+ brand community members are well connected and share their supplier contacts. In many cases, this can speed your time to market because suppliers have the ability to replicate items already produced for other markets and are already familiar with BLAUPUNKT products.

The team behind the concept makes the difference.


Once signed up, our licensees immediately enjoy the professional consulting benefits of our experienced and multicultural team. The brand licensing success team is available to help with every step of the process. From helping to implement a new licensing plan, to facilitating connections within the community to generate as many synergies as possible, we are always there to guide you.

“GIP´s brand & licensing team gives all means possible to help licensees meet and exceed their targets.”

Aaron Illouz, CEO of the BLAUPUNKT licensee for Audio in Western Europe

The highlights of the Blaupunkt licensing program

Brand Heritage

Brand Heritage

Established in Berlin, Germany in 1924 the brand quickly became famous in consumer electronics and in-car entertainment worldwide.

Proven Concept

Founded in 2009, 40+ licensees have already joined the powerful BLAUPUNKT Global Brand Community. Together they have launched more than 1000 products each year.

Brand Partner Support

From the beginning, the BLAUPUNKT licensing experts consult with every new licensee to ensure that they can start their license projects as quickly and successfully as possible.

Marketing Package

Promote your products effectively without needing to add additional specialized staff resources. This includes our uniformed global web presence and easy-to-use design guides.