Blaupunkt brand licensing defined

Licensing Defined

It is the use of the trademark Blaupunkt in conjunction with a defined product category - for a defined period of time - in a defined territory.

The licensee retains the product design and control. Once a product category is assigned to a licensee, that licensee is completely responsible for the design, manufacturing, distribution, and sales of that product.

In other words, they retain control of the process while having access to the power of the Blaupunkt brand heritage and partner support.

The benefits of brand licensing


Make more money through brand licensing.

Brand Licensing has emerged as the most cost-effective way for existing manufacturers/OEMs, distributors, private labelers, and retail chains to jump-start brand expansion or create product line extensions.

Brand licensing speeds time to market, lowers introduction costs, and provides an invaluable measure of quality assurance to customers regardless of the market venue.

The highlights of the Blaupunkt licensing program

Brand Heritage

Brand Heritage

Established 1924 in Berlin, Germany the brand has soon become available in Consumer and InCar Electronics all over the world.

Proven Concept

Founded in 2009, 30+ licensees have already joined the powerful Blaupunkt Global Brand Community and launch more than 1000 products each year.

Brand Partner Support

The Blaupunkt licensing experts consult with every new licensee from the beginning to ensure they can start their license project as rapidly and successfully as possible.

Marketing Package

Promote your products effectively without adding additional specialized staff resources. This includes our uniformed global web presence and easy-to-use design guides.

The Blaupunkt history

1924 - 1940s

A company named "Ideal" was first founded in Berlin when radio was still in its infancy. Every unit was carefully tested by technicians and labeled with a seal for quality “the blue dot.” It did not take long for customers simply to ask for the "blue point" (which is BLAUPUNKT in German) products. In 1924 the blue dot became a trademark and in 1938 the company was named BLAUPUNKT.

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1950s - 1997

These were the decades of innovation and expansion, leading to a huge Consumer and InCar Electronics portfolio covering categories such as TV sets, Home Audio, andTurntables, as well as professional TV and Audio Studio Equipment.

At this time, Blaupunkt expanded its distribution to more than 70 countries and operated factories on Brazil, Malaysia, Portugal, Indonesia and Germany.

1997 - 2009

The advantage in your car.

As of 1997, Blaupunkt narrowed its focus on InCar Electronics and provided some of the best and finest products in this category profiting from its innovation leadership in this segment.

The first car radio, first stereo cassette radio combination, the first digital radio, and first InCar Internet Radio are just some examples of its ongoing presence at the cutting edge of this field.

since 2009


The"Advantage in your car" becomes "The advantage in your life" Blaupunkt is once again offering an extended range of CE, Home Appliances , Security and "Wellbeeing" products.

Today, people in more than 90 countries enjoy some of the more than 1000 new products that are launched each year.

See the full portfolio of our licensees on

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For customer support inquiries please check for the proper contact information. Unfortunately, our licensing team is not able to help with any product specic support requests or handle sourcing offers.

The next step to your licensing success.

When you want:
- to boost margins,
- enter a new product market
- shorten go-to-market time,
we can be your resource by licensing the BLAUPUNKT name to your company.

From initial licensing through to marketing support, our licensing success team has partnered with 40+ global licensees, helping them boost prots and offer in-demand products with the BLAUPUNKT name.

55, rue de Luxembourg
8077 Bertrange, Luxembourg

+352 27 76 83 40

+352 27 76 83 49

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